Big News! My New Gig at Trello (and Tough Choices)

Wednesday, August 13, 2014 1 No tags Permalink 4

  I’ve got some exciting news to share: I’ll be running marketing at one of my favorite startups: Trello. Have you heard of Trello? If not, then you’re missing out on a simple, highly visual collaboration tool that will change the way you work with others. A few years ago when I was at FeeFighters, we started using Trello ...

Why I’m Changing My Last Name

Monday, April 28, 2014 0 No tags Permalink 1

Those who know me well can attest to the fact that I'm an ardent feminist. So much so that I used to be Director of the College Feminists at Northwestern University. In fact, on our very first date, one of the things that initially attracted me to my fiance was his blunt affirmation that he ...

An Entrepreneur’s Tips To Planning A Wedding

Friday, January 31, 2014 0 No tags Permalink 0

I’m going to take a break from my usual topic of entrepreneurship to talk about an unlikely comparison: wedding planning. As entrepreneurs, we have to learn to balance being obsessed with our businesses and dealing with all the other stuff (life). With limited time, we must make sacrifices and learn to make do whether it’s ...

6 Ways Entrepreneurs Lie To Themselves

Monday, September 30, 2013 0 No tags Permalink 0

(This article was originally posted in Forbes) There’s a learning curve in the entrepreneurial world, and sometimes, it’s easy to tell where someone is in their  journey just by the way they talk. Both of my companies (matchist andEntrepreneurs Unpluggd) targetentrepreneurs, so I tend to hear the same few phrases and ideas over and over again.  Here are ...

How Honesty Can Save Your Startup

Thursday, August 29, 2013 0 No tags Permalink 0

(This was originally posted in Built in Chicago) Yesterday, former Chicago entrepreneurs (they moved out west) Jessica and Erin of Dabblemade a bold pledge: for the next 30 days, they would chronicle their thoughts in full honesty as they decided what to do with their company, which is on the brink. Failure? Honesty? These are not things you ...

Ode to 25

Wednesday, January 23, 2013 0 No tags Permalink 0

  Ever since I was a little girl, I was obsessed with the number 5. Why? I’m not sure. It kept popping up all over the place. When I was 5, it was the best year yet in my life, I remember thinking. I was always 5th in line, channel 5 was my favorite, the number ...

I’m Engaged! And Observations on the Bridal Industry

Saturday, December 1, 2012 1 No tags Permalink 0

Blogosphere, I'm happy to report that I've recently gotten engaged. While I am  very excited to marry Sergey, the prospect of planning our wedding while I am running matchist and Entrepreneurs Unpluggd and in business school...let's just say it's daunting. My thoughts so far are that the online bridal marketplace is still stuck in web 1.0. ...

My Next Startup: matchist

Wednesday, July 18, 2012 5 No tags Permalink 0

Well, it didn't take me long. Just two months after the FeeFighters acquisition, I picked my next startup: matchist. Through Entrepreneurs Unpluggd, I get to talk to a ton of entrepreneurs and the #1 complaint I hear is the lack of technical talent. On the other side, my business partner Tim, was a freelance developer who ...