Searching for Domain Names for a New Startup=Pain in the Ass

Monday, April 5, 2010 0 No tags Permalink 0

OK, so you may think that the title is too obvious. But, if you’re like me, and you realize how important a domain name is for branding and image of a startup company, it’s a shock when your creative juices fail to come up with a unique name…that someone hasn’t already bought.

For the past three days I’ve been trying to come up with something catchy for a new company, but by now, brainstorm fatigue has set in and what was a true brainstorm at the beginning is now little more than a trickle. Here are a few things I learned along the way:

1) Don’t check in Network Solutions/GoDaddy Right away- The proclivity is to sit at the computer, banging away different variations on a theme until your head feels ready to blow. I would argue that seeing each and every creative idea rejected by GoDaddy is not conducive to healthy thinking. Instead, sit down with a notebook, dictionary, and thesaurus and come up with at least 20-30 names before checking availability.

2) Use different languages- America is obsessed with English. As soon as I tried words (even obvious ones!) in Spanish…things began to look much cleaner. Put in some Latin and you’re probably good as gold. The only problem is of course the ubiquity of the term: it may be too specific and cater to a certain audience too much.

3) Be vigilant of inappropriate stuff- I was in love with a name and thought it was perfect…until someone pointed out that it was one letter short of “sperm.” Oops.

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